Privacy Policy

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, including inferences drawn from it, depending on how you interact with the Services and as permitted or required by applicable law:

• Contact details including your name, address, billing address, delivery address, phone number, and email address, as well as the name, address, and phone number of any gift or delivery recipient you give us.
• Financial information including payment card information, financial account information, transaction details, form of payment, and payment confirmations.
• Account information including your sign-in email, preferences, delivery schedule, and settings.
• Transaction information including the items you view, put in your cart, or purchase, return, exchange, skip, gift, donate, or cancel, and your past transactions.
• Communications with us including information you include in contact forms, business inquiries, delivery notes, and customer support messages.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including how and when you interact with or navigate the Services.

• Directly from you, including when you create an account, place an order, submit a form, or otherwise communicate with us;
• Automatically through the Services, including from your device and through cookies and similar technologies;
• From our service providers, including when they collect or process your personal information on our behalf;
• From our partners or other third parties.

• Provide, tailor, and improve the Services. To fulfill your orders and subscriptions, process payments, schedule and make deliveries, notify recipients ahead of a delivery, manage your account and delivery credit, handle skips, gifts, donations, and cancellations, and improve the Services.
• Marketing and advertising. To send marketing and promotional communications by email, text message, or postal mail, and to show you online advertisements, where permitted by law.
• Security and fraud prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate, or act on possible fraudulent, illegal, or unsafe activity. You are responsible for keeping your account access details safe.
• Communicating with you. To provide customer support, respond to inquiries, and maintain our business relationship.
• Legal reasons. To comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

• With Shopify, vendors, and other third parties who perform services on our behalf (for example, payment processing, email delivery, data analytics, customer support, cloud hosting, and delivery).
• With business and marketing partners to provide marketing services and advertise to you. Our partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to deliver flowers or notify a gift recipient.
• In connection with a business transaction such as a merger or sale, to comply with legal obligations, to enforce applicable terms or policies, and to protect or defend our rights and the rights of our customers or others.

Our store and checkout are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit at checkout will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights over that use. To learn more, see the Shopify Consumer Privacy Policy at privacy.shopify.com.

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not, by itself, imply any endorsement.

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the last updated date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to access / know. You may request access to the personal information we hold about you.
• Right to delete. You may request that we delete personal information we maintain about you.
• Right to correct. You may request that we correct inaccurate personal information we maintain about you.
• Right of portability. You may request a copy of the personal information we hold about you and ask that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing for targeted advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information, or of processing for "targeted advertising," as defined in applicable privacy laws, including the California Consumer Privacy Act. If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out for that device and browser. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals.
• Managing communication preferences. You may opt out of promotional emails at any time using the unsubscribe link in our emails. If you opt out, we may still send non-promotional messages about your account, subscription, or deliveries.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may also object to or request restriction of our processing of your personal information, and withdraw consent where we rely on it (without affecting the lawfulness of processing before withdrawal).

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required under applicable law. You may designate an authorized agent to make requests on your behalf; we will require proof of that authorization. We will respond in a timely manner as required under applicable law.

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.

Please note that we may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent UK authority, unless the transfer is to a country determined to provide an adequate level of protection.

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@maryleefleurs.com. Mary Lee Fleurs is based in Santa Barbara, California, United States. For the purpose of applicable data protection laws, we are the data controller of your personal information.